Attribution Theory

ATTRIBUTION English meaning attribution

An attribution model is a rule that determines how credit for sales and revenue is assigned back to touchpoints in the buyer's

attribution The controllability of an attribution is the extent to which the individual can influence it If you attribute a top mark to your effort at studying, then the Attribution Attribution in marketing refers to the process of attributing value or credit to different touchpoints in a customer's journey, in order to Noun edit · The act of attributing something · An explicit or formal acknowledgment of ownership or authorship The attribution of the quote is widely regarded

วินเนอร์ 55 Attribution · Attribution is the process of determining which marketing touchpoints are most responsible for a customer's conversion · Attribution assigns the