The Marketing Mix and the 4Ps of Marketing

Ambit and Scope The marketing mix is a broad term encompassing product, price, promotion, place, product development, and product life cycle

The marketing mix describes the overarching business approach to influence profitable customer action by selling a single product or service The marketing mix

marketing communication According to William J Stanton, “Marketing mix is the term used to describe the combination of four inputs which constitute the core of a

marketing oops Learn and revise elements of the marketing mix looking at product, price, place and promotion with BBC Bitesize Higher Business Management